Digital Marketing

Institut Bisnis dan Informatika
Kwik Kian Gie ( Sunter-Jakarta Utara )

IBIKKG berdiri pada tahun 1987 oleh salah satu mantan menteri perkeonomian pada masa kepresidenan Megawati. Tujuan dari mendirikan kampus bisnis oleh pak Kwik Kian Gie adalah agar para generasi yang lebih muda bisa mengerti tentang kewirausahaan dan teknologi di masa yang terus berkembang. Kampus yang berletak di daerah jakarta utara yang mempunyai 2 fakultas dengan 6 program studi. Dari Administrasi bisnis, Manajemen, ke akuntansi untuk fakultas ekonomi dan bisnis, dan ilmu komunikasi, sistem informasi, dan teknik informatika untuk fakultas komputer dan komunikasi. Program studi yang kami berikan merupakan urutan komplit untuk menjadi entrepreneur di masa yang berkembang dan terus berinovasi.

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Overview:

In my role in digital marketing on campus, I manage various tasks that enhance our online presence. I handle website maintenance, ensuring that our site runs smoothly and is user-friendly. I also create performance ads that target specific audiences, helping to boost engagement and drive traffic. As an SEO copywriter, I craft compelling content that ranks well on search engines, attracting more visitors. Additionally, I work as a KOL mediator, collaborating with influencers to promote our initiatives. Other tasks I might include are social media management and email marketing, all aimed at building a strong digital community.

Objectives:

  • Campaign > 30 leads Permonth over 2 platforms
  • 2 SEO Copywrites every month
  • List KOL > 5 Collabs
  • Trace tracker > 50 Alumnees

Key Features:

Data-Driven Decision Making

Able to analyze data to make informed decisions and optimize strategies for better results.

Content Creation and Strategy

Have to possess skills in creating engaging and relevant content tailored to target audiences.

Collaboration and Communication​

Able to work well in teams and communicate effectively with different stakeholders to align marketing efforts with overall business goals.

Campaign Management and Technical Skills

Are skilled in planning, executing, and monitoring marketing campaigns across multiple channels. This includes setting clear objectives, managing budgets, and measuring ROI to ensure campaign success.